Trainer’s Note: This course features video clips/tutorial from webinar sessions on Social Media Content Creation for E-Commerce and Freelancing. Each video clip comes with text contents, links to relevant tools, and other training materials that will help you understand each topic easily and apply the lessons learned accordingly.

Copyright Notice: Unauthorized distribution, copying, or reuse on any part of the entire contents of this tutorial is strictly prohibited. Violators will be sued for copyright violation. Existing trainees and students who also violate this copyright notice will have their access revoked permanently with no refund.


Is social media presence really important? The answer is a resounding YES!

It doesn’t matter if you run a big company, an MSME, or a Freelancing business.

With billions of users, social media is definitely not a passing trend. It’s no brainer; social media is where you can find and reach your prospects. Needless to say, it is essential to have social media in your digital marketing strategy. Especially when it comes to quality social media content creation.

Business owners can connect with their customers and clients through engaging social media content. But posting content that engages your audience takes time and commitment. It is definitely not just about the likes, reactions, comments, or shares. It is also about developing a unique personality that results in your leads and prospects to convert.

Creating Contents for Social Media

Quality content has the power to nurture a loyal audience. It sets you apart from your competitors and is a necessity for any brand. This is called “Brand Affinity.” Thus, making this is one of the most influential methods of converting leads into sales. On the other hand, creating social media content that doesn’t resonate with the followers are in danger of losing the brand.

Social media content is the foundation of a successful digital marketing campaign. Behind every great brand is a repository of relevant content that resonates with the target buyer persona. One which builds trust with the leads, clients, or customers.

In the tutorial videos below, I will teach you how to achieve this using a social media style guide on:

  1. Buyer Persona
  2. Branding
  3. Language
  4. Images, Video Formatting
  5. Attribution
  6. Hashtags
  7. Colors
  8. Font

This is very important as customers are now more discerning about which goods to buy or services to avail of. Before deciding, they will browse your website or social media for more information. But does the published content spark their interest? Will it generate attention for the proffered products or services?

Below, I will discuss how to engage your audiences with great content so that you will stand out in your chosen niche.

Effective social media content is not just written texts, images, videos, or live feeds – but the type of content that makes followers engaged or takes actions on what you offer.

The tutorial video covers:

  1. Social media content creation tips
  2. Demo on the creation of inter-connected post series based on the Buyer’s Journey (Awareness-Consideration-Decision)

I will also discuss how to use social media correctly. This includes what to post, and content tips such as industry news, product videos, holiday post, infographics, and many more. If people don’t know about your business, they can’t become your customers.

Watch as I share how to choose content that will be relevant to your target market and their buyer’s journey.

WATCH: Social Media Content Creation

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Password: tw_smcontent


Tools and Websites Mentioned in the Tutorial Video

Below are the Social Media Content Creation tools mentioned and/or shown in the tutorial video above. I have linked to each tool so you can signup with them easily or use it right away.

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  1. Canva
  2. Hemingway Editor


Bonus: Mastermind Session

For the participants of the E-Commerce and Digital Marketing Bootcamp + Mastermind, I have embedded the recorded video(s) from previous mastermind sessions below. This bonus material is also made available for anyone who purchased this Social Media Content Creation course independently.

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Password: mastermind_smmcontent


For questions and clarifications, feel free to comment below.

The Resource Person: Bert Padilla is a Certified E-Commerce Trainer. He’s also an online entrepreneur operating TekWorx.Digital. In 2018, he started sharing his online expertise as Trainer and Resource Person for one of the programs of the government’s Department of Information and Communications Technology or DICT. Inspired to help more and more Filipinos through digital trainings, Bert launched TekWorx.Training in early 2019.

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