Trainer’s Note: This course features video clips/tutorial from webinar sessions on Digital Marketing for E-Commerce businesses or Freelancers. Each video clip comes with text contents, links to relevant tools, and other training materials that will help you understand each topic easily and apply the lessons learned accordingly.
Copyright Notice: Unauthorized distribution, copying, or reuse on any part of the entire contents of this tutorial is strictly prohibited. Violators will be sued for copyright violation. Existing trainees and students who also violate this copyright notice will have their access revoked permanently with no refund.
Introduction
Over the years, social media has changed the way we communicate. It has even changed the way we shop. Nowadays, merchants or even Freelancers like you can’t afford to be inactive on social media. This means that social media is also an integral part of a digital marketing strategy.
And no, it doesn’t mean that you will just post whatever comes to mind.
A digital marketing campaign, specifically Social Media Campaign, differs from the usual social media posts because it has focus, targeting, and measurability. You need to create a schedule or calendar of contents to determine what content needs to be published at a certain date and time. Also, you must be consistent and should post the right content on specific days. For every campaign, not having a calendar of activities can lead to confusion, frustration, and a lot of mistakes.
As a Freelancer and/or business owner, you need a creative edge to stay ahead of the competition. You should know how to make your brand stand out. Below, I will teach you how to carry out a digital marketing campaign primarily on social media for your Freelancing or eCommerce business. I will show how to take your target buyers or clients along the different stages of their journey.
The tutorial video below covers:
- How to create a social media campaign calendar where postings shall take place daily and will run for at least 21-days.
- Other activities that can be included in the campaign such as email, follow-up, advertising, etc.
- A demo on what a completed campaign should be.
I will also discuss the “flywheel” and how to avoid the common “frictions” that will drive your audience away. I emphasize the importance of having a working website as part of your digital marketing strategy. I will also show you how to understand your customer’s needs, and to set your goals on:
- Brand awareness
- Lead Generation
- Relevance / Credibility
- Sales conversion
- Loyalty
But does social media really help your marketing campaign? You may ask.
How you use social media will depend on your business. Fortunately, social media can help you create a customized campaign to reach your target audiences.
Here, I will also share about “Insights” or analytics tools used by social media platforms that will help you analyze and understand your campaign performances, and see if you have achieved your goals.
Watch: Digital Marketing Campaign for E-Commerce
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Bonus: Mastermind Session
For the participants of the E-Commerce and Digital Marketing Bootcamp + Mastermind, I have embedded the recorded video(s) from previous mastermind sessions below. This bonus material is also made available for anyone who purchased this Digital Marketing course for E-Commerce and Freelancing independently.
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Your Turn!
To apply the learning you’ve acquired from this tutorial, I prepared a list of tasks for you to plan and execute a Social Media Marketing campaign. I’ve also linked templates at the end that you can replicate and gain inspiration from for your own use case.
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1. Create a social media campaign and follow-up calendar where postings shall take place daily and will run for at least 21-days. See this example campaign for a Web Dev freelancer.
2. Signup and use any of these tools to schedule your social media posts. Make sure to test if the scheduling works and your account was set in the correct time zone.
3. Draft and Prepare your contents in a repository. Indicate the Social Media channels to use, Date and Time of posting, Focus Topic, Products or Services to promote, Goal or Objective, Media Assets, and Contents or Captions. See this example Media Content Repository.
The contents from the repository must be prepared ahead and scheduled for posting covering 21 days. It’s a best practice to have 3 unique activities or posts per day. And you will need to use at least 2 social media platforms for the duration of the campaign.
Below are examples of each activity:
- a graphic post in LinkedIn with caption promoting Services you are offering
- sharing a website link on Twitter about how to hire an eCommerce VA
- Facebook Live Video promoting products or services
- an Instagram post for an upcoming Event
- connecting and sending messages to prospects
- etc.
Download this sample Social Media Campaign Content Calendar Template.
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For questions and clarifications, feel free to comment below.
The Resource Person: Bert Padilla is a Certified E-Commerce Trainer. He’s also an online entrepreneur operating TekWorx.Digital. In 2018, he started sharing his online expertise as Trainer and Resource Person for one of the programs of the government’s Department of Information and Communications Technology or DICT. Inspired to help more and more Filipinos through digital trainings, Bert launched TekWorx.Training in early 2019.
