Trainer’s Note: This course features video clips/tutorial from webinar sessions on Social Media Tools and Social Media Profile Creation. Each video clip comes with text contents, links to relevant tools, and other training materials that will help you understand each topic easily and apply the lessons learned accordingly.
Copyright Notice: Unauthorized distribution, copying, or reuse on any part of the entire contents of this tutorial is strictly prohibited. Violators will be sued for copyright violation. Existing trainees and students who also violate this copyright notice will have their access revoked permanently with no refund.
Introduction
Social media marketing can be stressful.
Because internet users have a short attention span, you have to grab their interest within 30 seconds. This is where updating your skills in social media marketing becomes an advantage, and of course, learning the best social media tools to use.
With the rise of social media, business owners likewise have to revise their strategies to survive. The social media tools needed to manage these social media pages have also multiplied. Businesses have to keep up with its target audience. Many people are now regular social media users, and the number is bound to increase in the coming years.
Below, I will discuss how you can create your social media profiles, either as a Freelancer, Entrepreneur, or MSME. Take this opportunity to learn how to leverage social media in the best possible way, as well as the following:
- Latest Social Media Insights
- Social Media Trends
- Improving your Social Media Presence
- Demo on how to create Social Media Channels
Social media can be used to promote your products and services. Yet many people are still doubtful about how it can give them a competitive advantage in Freelancing, eCommerce, and Digital Marketing. That is why I will share some Social Media Trends in the area of:
- Brand Leadership and Storytelling
- Social Listening
- Asian Trends and Virals
- Social Media as a Sales Tool
- Stories and Live Video as King
- Social Media as a Customer Service Channel
- Communal Content Experiences
It cannot be emphasized enough that Freelancers, entrepreneurs, and businesses need to create their social media presence on popular platforms. For this reason, I will give a detailed demonstration on how to create an account in:
- Facebook Page
- LinkedIn Profile
- YouTube
I will also teach you how to make a profile photo and cover page using my favorite graphic design tool. This includes the correct photo dimensions for your preferred social media channels. And while trying to get more exposure online, I will teach you how to improve your social media presence with these ideas:
- Profile Make-Over
- Reply and Connect
- Organize Events
- Help more, Sell less
- Content people want to see
- SEO Boost and Keyword Optimization
- Personalized Messages
- Track and React
Aside from your website, your social media profiles are also usually what Google shows when someone searches for you. So if you want to make a good first impression and learn how to grow your brand via Social Media, I encourage you to watch the videos below.
Watch the full video below.
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Bonus: Mastermind Session
For the participants of the E-Commerce and Digital Marketing Bootcamp + Mastermind, I have embedded the recorded video(s) from previous mastermind sessions below. This bonus material is also made available for anyone who purchased this Social Media Tools and Profile Creation course independently.
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Password: mastermind_smmprofile
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For questions and clarifications, feel free to comment below.
The Resource Person: Bert Padilla is a Certified E-Commerce Trainer. He’s also an online entrepreneur operating TekWorx.Digital. In 2018, he started sharing his online expertise as Trainer and Resource Person for one of the programs of the government’s Department of Information and Communications Technology or DICT. Inspired to help more and more Filipinos through digital trainings, Bert launched TekWorx.Training in early 2019.
