The Department of Information and Communications Technology (DICT) launched #DigitalJobsPH Technical Training in Tacloban City on Tuesday, October 15, 2019. One of the flagship programs of DICT, DigitalJobsPH was formerly known as the Rural Impact Sourcing Technical Training (RISTT) Program. It aims to provide digital opportunities and promote online freelancing in the countryside. The program trains disadvantaged persons to gain employment in the digital industry.
This is a collaborative activity of DICT with the City Government of Tacloban and the Department of Trade and Industry (DTI). Together, they will train selected residents of Tacloban City, who happened to be all survivors of Super Typhoon Yolanda in 2013, into full-time globally-competitive digital workers. These scholars will undergo the 12 days eCommerce and Digital Marketing Training over a two-month period. They will learn how to create an eCommerce website for their partner-MSME (Micro Small Medium Enterprise). This eCommerce site will introduce its partnered MSME to the digital marketplace. These MSMEs will no longer be limited to their brick-and-mortar stores; instead, they now have the opportunity to sell their products or services online.
To achieve the objectives of the program, DICT engaged the services of TekWorx’s Founder and principal Digital Marketing Consultant, Bert Padilla. He will teach aspiring freelancers on how to execute tasks related to eCommerce and Digital Marketing. These include Branding Development for E-Commerce, understanding Buyer’s Journey, creating and using Buyer Personas, Content Writing, and Product Photography. It also includes Web Development, Data Privacy, Digital Marketing Ethics, Customer Relationship Management, and Email Marketing. Search Engine Optimization (SEO) is also an integral part of the training.
Culled from almost 100 applicants, these 25 trainees will also learn how to blog and create their Freelancer Profile. They will also embark on an actual 21-day digital marketing campaign for their MSMEs and as a Freelancer. By developing their digital skills, the trainees will increase their employability. The training is presently conducted at the SCALA Office, of the City Social Welfare Building. It is expected to end by December 3, 2019.
DICT anticipates that those who complete the training will find online jobs. They also hope the graduates will earn as much or even more than regular government or overseas workers. According to DICT Provincial Officer, Claire Fernandez,
This training will enhance their digital skills. It only needs their time, commitment and passion. This free training will help them gain employment through the online freelancing industry even without leaving the comfort of their home. This way, the digitaljobs PH program can help reduce unemployment in rural areas.