Step 3.2: Finding Your Clients
As you create your Buyer Persona or Client Avatar, you will also learn some behaviors that may be useful for you in finding them. You’ll discover their business pain points, challenges, struggles, and/or key business success indicators (KPIs), and among others.
With their pain points for example, what do they do to eliminate them?
What tools do they use to ease their struggles and challenges?
Or what platforms do they use to help achieve goals and drive maximum business performance?
To find your target clients, you need to understand the following:
1. Where do they usually hang out to find solutions to their problems?
2. Where do they usually go if they need services from freelancers?
Your Buyer Persona / Client Avatar must contain this information. And it’s important that you use such information strategically.
- If your ideal clients are in certain Forum sites, signup to that forum site.
- If your ideal clients hang out on Facebook Groups, then join the same Facebook Groups.
- If your ideal clients are in LinkedIn, then build a LinkedIn profile as well.
- If your ideal clients go to Google to search for solutions to their problems, then create a relevant website and be visible in the Search Engine Result Pages (SERP) as well.
- If your ideal clients go to Freelancing websites like Upwork, then create a profile there.
As you can see, it’s just that simple in finding clients.
Your Freelancing Profiles
Regardless of where you want to build your freelancing profiles, it’s important that it’s attractive to potential clients.
For your online presence, you can create social media profiles like a Facebook Page and LinkedIn. You may develop a portfolio website and be visible on search engines like Google. You can also build a presence on freelancing platforms like Upwork and among others mentioned in Step 4.
Creating a Fascinating Upwork Profile
Of all the freelancing platforms I know, I usually recommend Upwork. Undoubtedly, it’s the safest platform where you can find a lot of high-quality, reliable, and good-paying clients.
You can signup with Upwork here. It’s free. For fast approval of your account, just fill up the required details diligently.
If you want to build a fascinating freelancing profile in Upwork, the tutorial video below will help you do just that. This tutorial is part of my Winning in Upwork Mastermind which is an exclusive group session with aspiring and existing Upwork freelancers.
At this point, it’s important for you to learn how to secure and acquire freelancing clients which I’ll discuss with you in the next step.