Trainer’s Note: This course features video clips/tutorial from webinar sessions on Content Creation for Blog Posts, Pages, and Social Media. Each video clip comes with text contents, links to relevant tools, and other training materials that will help you understand each topic easily and apply the lessons learned accordingly.

Copyright Notice: Unauthorized distribution, copying, or reuse on any part of the entire contents of this tutorial is strictly prohibited. Violators will be sued for copyright violation. Existing trainees and students who also violate this copyright notice will have their access revoked permanently with no refund.

Introduction

Digital marketing campaigns rely on content to promote products or services. Every day, whether they know it or not, consumers are captivated with online content. They spend hours reading news stories, social media posts, videos, blog posts, and more.

A shrewd business owner or freelancer like you should seize this opportunity to promote products or services. Content helps you fascinate and engage your Buyer Personas. This can increase website traffic and generate revenue for your business.

Content Creation for Blogs

According to HubSpot, content marketing brings in 3x as many leads as traditional marketing and costs 62% less. SMBs or MSMEs that use content marketing get 126% more leads than those who don’t. In fact, 61% of online purchases are the direct result of a customer reading a blog. And, sites that publish 16+ blog posts get 3.5 times more traffic, compared to those that post only 4 or less per month.

In the video below, I discussed how content affects perception and influences decisions. I explained different aspects of content creation such as:

  • The content creation process
  • Content creation tools
  • Basic content editing and copywriting
  • Creating a content plan
  • Best practices in content creation
  • Leveraging trending topics
  • Blog post templates
  • Topics that capture buyers’ interest

Wrong content can drive away your potential or even your regular customers. On the other hand, successful content marketing can strengthen your brand. This will result in long-term growth and increases the rate of conversion from your leads.

Watch the full video below.

Learn what are the good content creation tips that you may apply to your website. I’ve also linked the useful tools for content creation, together with the tools for SEO keyword research right at the end of the tutorial video.

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Further learning: Blogging for E-Commerce and Digital Marketing.

For questions and clarifications, feel free to comment below.

The Resource Person: Bert Padilla is a Certified E-Commerce Trainer. He’s also an online entrepreneur operating TekWorx.Digital. In 2018, he started sharing his online expertise as Trainer and Resource Person for one of the programs of the government’s Department of Information and Communications Technology or DICT. Inspired to help more and more Filipinos through digital trainings, Bert launched TekWorx.Training in early 2019.

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