Trainer’s Note: This course features video clips/tutorial from webinar sessions on Email Marketing for E-Commerce. Each video clip comes with text contents, links to relevant tools, and other training materials that will help you understand each topic easily and apply the lessons learned accordingly.

Copyright Notice: Unauthorized distribution, copying, or reuse on any part of the entire contents of this tutorial is strictly prohibited. Violators will be sued for copyright violation. Existing trainees and students who also violate this copyright notice will have their access revoked permanently with no refund.

Introduction

How do Email Marketing benefit freelancers and business owners? With the rise of social media, many marketers think it is now an outdated marketing strategy.  But statistics show that it continues to outperform many marketing channels.

Email marketing is one of the most efficient ways of reaching out to potential customers or clients. It is a direct marketing strategy that sends promotional and non-promotional messages through — well, Email! It is a cost-effective method of building brand awareness, as well as fostering loyalty within your customer or client base.

Nowadays, anyone who uses the internet may have an Email account. Whether it is used for personal, professional, business or eCommerce, Emails allow us to receive an almost unlimited number of messages instantly. Indeed, it is one of the fastest, cheapest and easiest methods of communication.

Doing Email Marketing is a great opportunity for your business and at the same time yields a better return on investment. Through this, Email allows you to personalize your marketing and advertising messages. You can also segment your prospects and send specific messages to target their personal and business needs.

But you have to do it right! For example, we don’t want to send messages too often as it might end up landing in the spam folder.

Freelancers and business owners like you will be glad to know that Emails can generate more leads into paying customers or clients by following the right Email Marketing process. You can also track sales and conversions to effectively measure the success of your email marketing efforts.

You can use it to build a relationship with your customers and clients by keeping them updated about your brand. You can even offer them your latest offers and promos to encourage loyalty from them. This increases the impact of your one-on-one communication while reducing manpower cost.

Email Marketing Tutorial

Below, I will show you how to incorporate E-Mail marketing to your digital marketing tactics.

In the following video(s), I will talk about the Email marketing process. I will also discuss the anatomy of a five-star Email and will do an in-depth demonstration on:

  • How to set up CRM and connect it to the Live Chat.
  • Configure the CRM from users, currency, sales pipeline, etc.
  • Add the CRM plugin to your website.
  • Then, add pop-up form to your site all the way to the message that gets created for those who opted in.
  • Add Live Chat to your site and configure chat flows.
  • Create an email template and send it to trial prospects.
  • Add deals to your contacts and make it appear on the Deal Dashboard.

If developing a winning email strategy challenges you, this tutorial can help. Beginners, Freelancers, Digital Professionals, and MSMEs are encouraged to watch this to learn how to engage and convert your target market using emails.

Whether a deal is won or lost, the results can be used as input in improving your overall email marketing approach.

Watch the full video below.

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Mastermind Session: E-Commerce and DM

To help participants of the E-Commerce and Digital Marketing Bootcamp better understand “Email Marketing” and how to do it for the eCommerce use case, I conducted a Mastermind session for this topic. The recorded video for the said mastermind session is embedded below. I have also made it available to watch for anyone independently taking this course.

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For questions and clarifications, feel free to comment below.

The Resource Person: Bert Padilla is a Certified E-Commerce Trainer. He’s also an online entrepreneur operating TekWorx.Digital. In 2018, he started sharing his online expertise as Trainer and Resource Person for one of the programs of the government’s Department of Information and Communications Technology or DICT. Inspired to help more and more Filipinos through digital trainings, Bert launched TekWorx.Training in early 2019.

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